iPhone 15 Pro models will get the A17 chip, others won’t – Nikkei

iPhone 15 Pro models will once again only get Apple’s latest chip next year, according to a new report today.

This reflects the strategy used by the company for iPhone 14with the Pro models getting the new A16 chip while the standard and Plus models had last year’s A15 chip…

Background

This year is the first time Apple has used the processor as the point of difference between the standard and Pro model iPhones.

The iPhone 14 Pro and Pro Max get the latest A16 chipwhile the The iPhone 14 and iPhone 14 Plus are powered by the A15 – even though they got the 6-core variant from the iPhone 13 Pro.

Apple did not directly compare the A16 and A15 chips, instead comparing the A16 to the processors used in Android phones. Apple says the A6 is “up to 40 percent faster than the competition.”

However, we have seen benchmarks that illustrate the difference in performance between the chips. Geekbench, which focuses on raw power, showed moderate differences.

According to Geekbench 5 scores, the iPhone 14 Pro has a Single-Core Score of 1,879, while it has a Multi-Core Score of 4,664. Compared to the iPhone 13 Pro benchmark test, the iPhone 14 Pro’s predecessor had a 1,797 Single-Core Score and a 4,659 Multi-Core Score.

In this test, we know that the A16 Bionic chip performs 10% faster on a single core compared to its previous model, while there is almost no difference on the multi-core side.

AnTuTu benchmarks, which aim to better reproduce the real-life demands placed on the processor, indicated a greater difference.

AnTuTu said that, compared to the iPhone 13 Pro, the iPhone 14 Pro’s scores improved by 18.8%. CPU performance increased by 17% and GPU performance increased by 28%. According to the company, this improvement in GPU performance is one of the best in recent years on any phone.

Some believe that Apple will further widen the gap between the standard and Pro models in the coming years.

The iPhone 15 Pro models will get the A17 chip

Nikkei Asia reports that next year’s A17 chip will also be limited to Pro models.

According to three people familiar with the matter […] the A17 will be used in the premium entry in the iPhone lineup slated for release in 2023.

The paper claims that the A17 will be based on TSMC’s second-generation 3nm process.

The A17 mobile processor currently under development will be mass-produced using TSMC’s N3E chipmaking tech, expected to be available in the second half of next year.

Some Macs will also have M-series chips, which take advantage of the smaller 3nm process, the report said.

Chip-based model differentiation

Apple’s move effectively mirrors that used in Macs – where you pay more for more powerful processors. The difference here is that processor speed makes less of a difference to the user experience, except for high-demand tasks like gaming.

Looking at it from the opposite perspective, you could say that those who buy the standard or Plus model aren’t missing out on much.

But a strategy of widening the gap between models makes sense from Apple’s point of view, especially now that the Plus model means that those who want a bigger screen don’t have to opt for the most expensive model . Giving the Pro models more advanced features will drive demand for those in certain market segments, without making mass-market buyers feel like they’re missing out.

The goal, as always, is to increase average selling price (ASP) by increasing demand for Pro models.

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